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In this Crisis Economy how does Small Business owners compete with Big Box and Franchises with large advertising budgets?

You use The Opportunity Zone Proprietary Consumer Magnet Marketing?

TOZ uses location based Proximity Marketing, also called ‘hyperlocal marketing’, with its proprietary IT platform using cellular technology sending marketing messages, and graphics to a targeted pre-identified demographics mobile-device when they come with-in vicinity to your business.    Harvard Review say, “Proximity marketing is the missing pieces of the mobile-shopping puzzle”.    It is highly relevant to small business owners and customers in today’s age as it is rapidly altering the familiar face of product promotion and is poised to be a $53 Billion dollar business by 2023.    At its simplest, proximity marketing is the act of advertising to customers based on their location, marketers all over the world are now beginning to realize that there is more to proximity marketing than merely delivering vouchers and coupons, in fact, when used properly, proximity marketing can even help you improve customer retention.

Over the past few years, we have seen big businesses leading retail brands like Macy’s, CocaCola and Procter & Gamble to publishing brands like Elle, to events like SXSW festival, businesses across various verticals leverage proximity marketing technologies trying to deliver a compelling customer experience by pushing the right message, to the right person, at the right time.

Why is Proximity Marketing the Next Big Thing?

 After the current global economic problems if you have not considered investing in proximity marketing, then you should consider this as a wakeup call!   Traditional advertising like TV, Radio, social media are not targeted enough and is dead.     Let’s look at a few consumer and industry trends that highlight why investing in proximity marketing is the need of the hour.

Whether you are willing to embrace proximity marketing for your business or not, your competitors are definitely going to. According to the Q1 2017 report by Proximity.directory, 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. In fact, by using Bluetooth beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.

Your customers have already dedicated their attention to their phones

According to a recent report, ‘Reality of Retail’, from InReality, a retail marketing and strategy firm, 75% of consumers use their mobile devices while shopping in stores. Thus, while you are busy fighting the retail battle against Amazon or other e-commerce giants out there, you are actually losing the attention battle to Instagram, Facebook and even email. The best way ahead is to reach out to your customers on the channel that is most personal to them – their smartphones. And while this may make you think that you need to push more Facebook posts or send more emails, chances are that your message is highly likely to get lost in a sea of never ending noise.       This is where proximity marketing comes into the picture – beacons allow you to deliver a relevant push notification to your customer’s mobile screen at the exact moment, that calls for their attention.

Here are a few data points that all the more underline why proximity marketing is the best way ahead:

• The average clickthrough rate (CTR) for a Facebook ad is 0.119%, according to a recent Wordstream report
• The average clickthrough rate (CTR) for an email is 1% to 3%, according to a recent report by Mailchimp
• The average clickthrough rate (CTR) for beacon based push notifications can be as high as 80%, according to the data published by push notification technologist Kahuna.

 Although, companies such as Coca Cola that ran proximity campaigns through their own app have seen CTRs as high as 50-60%, most companies do not see such high CTRs.    Typically the CTR of a beacon campaign in 10-12%, which is still 10 times the CTR of an email campaign and 100 times the CTR of Facebook ads.

How do they work?

The Opportunity Zone Consumer Magnet Beacons use Bluetooth technology to reach out to customers mobile device in a specific location, such as, when you are within 300 meters of the chosen location offering relevant discounts and more. The TOZ Beacons transmit a short range radio signal regularly. Bluetooth enabled devices, like smartphones, pick up these signals when in range.   A beacon’s capabilities depend heavily on what the owner has programmed the infrastructure to do. Some signals might trigger a notification, like a sales promo or packet of product information. Others could automate actions like opening a lock. Once the smartphone picks up the beacon signal, the next step is automatically triggered.